The launch of a new ship is a momentous occasion for any cruise line, but Celebrity Cruises has made the introduction of their latest liner especially significant. Today, Celebrity Cruises not only marked the launch of a 710-guest ship which sets sail tomorrow, and also introduced an entirely new, deluxe cruise brand: “Azamara Cruises.”
Designed to offer exotic destination-driven travel experiences, Azamara Cruises - consisting of Azamara Journey, which sets sail 5 May 2007, and sister ship, Azamara Quest, which enters service in October - will present a more intimate onboard experience, while allowing access to the less-travelled ports of call experienced travellers want to visit.
“We created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill,” said Richard Fain, Chairman and CEO of Royal Caribbean Cruises Limited, parent company of Azamara Cruises. “This new line falls into what we consider the deluxe category - a category between premium and luxury.”










Vitality, a program aimed at health and wellness enthusiasts, will blend a variety of facets, from seminars and fitness offerings (such as Tai Chi and acupuncture) to spa-style cuisine.